According to Jesus Pazos, former CEO of Neal and Massy, the winds of Hyper Change (HC) can stir up strategic business advantages and this is what would push companies to advance and succeed in situations of crisis.  Hyper Change can be cataclysmic but requires mustering the courage to the gain advantage over competitors.

Hyper Change, which can be better understood within the context of large-scale phenomena like Free Trade, Global Warming, a Global Financial Crisis, the Internet and Social Networking invariably impacts the way we think, act, behave, create, communicate and the way we choose to conduct business.

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